Overview:
Melissa Dyckman Interiors is a Maui-based interior design studio known for creating thoughtful, livable homes shaped by Hawaii’s coastal environment and lifestyle. Founded by Melissa Dyckman, the studio blends function, durability and personal expression through a layered livable design philosophy. Jenerate PR partnered with the brand to elevate awareness and position Melissa as both a founder and trusted design authority, with a focus on building long-term visibility through strategic media relations across local, regional and national outlets.
Objective:
Jenerate PR was engaged to increase brand awareness and establish Melissa Dyckman Interiors as a recognized name within the design space while positioning Melissa as a go-to expert source for media. The objective was to secure consistent, high-quality earned media that showcased her point of view, design expertise and services, while differentiating the studio within a competitive market supporting sustained business growth.
Strategy:
Jenerate PR developed and executed a focused media relations strategy centered on founder storytelling and expert positioning. By aligning Melissa’s perspective with timely editorial opportunities across design, lifestyle and business media, the campaign emphasized both brand storytelling and service-driven thought leadership. Through targeted outreach, refined messaging and ongoing editor engagement, Jenerate PR positioned Melissa as a credible, sought-after source for commentary on design trends, coastal living approach and luxury. The strategy prioritized meaningful placements that aligned with what editors were actively covering while building long-term visibility for the brand.
Results:
Within the first quarter of 2026, Jenerate PR secured 29 earned media placements for Melissa Dyckman Interiors, generating reach across 900 million monthly unique visitors.
Coverage included top-tier national outlets such as Martha Stewart, Real Simple, Better Homes & Gardens and Good Housekeeping, alongside business and regional features that expanded brand visibility and credibility.
These placements elevated Melissa’s profile as a trusted expert, strengthened awareness for the studio and created a strong foundation for continued growth and future media opportunities.
900 Million Monthly Unique Visitors
29 Placements
Notable media outlets include:
Modern Luxury Hawaii Magazine and Modern Luxury Interiors, Maui Now, O’Dwyers PR News, Martha Stewart Living, Yahoo (Shopping, Life and Finance), AOL, Aloha State Daily, Real Simple, MSN, Business of Home, Good Housekeeping, Better Homes & Gardens
