Overview:
L&L Hawaiian Barbecue is the largest Hawaii-based restaurant chain, with more than 230 locations worldwide and a growing presence across the continental U.S. As the brand expands, CEO Elisia Flores has emerged as a recognized voice in the restaurant and franchise industry, representing a new generation of leadership rooted in heritage, growth and long-term brand stewardship.
As L&L’s agency of record, Jenerate PR was engaged to elevate Elisia’s visibility beyond brand-level coverage, positioning her as a credible national voice across business, franchise and food industry media.
Objective:
Jenerate PR was tasked with building Elisia Flores’ executive presence through high-impact media opportunities that would position her as a thought leader in franchising, leadership and cultural brand stewardship.
The goal was to establish sustained visibility through national features, industry recognition and speaking engagements that reinforce both her leadership and L&L’s broader growth story.
Strategy:
Jenerate PR executed a focused executive visibility strategy centered on thought leadership, founder storytelling and timely industry alignment. By identifying editorial opportunities tied to leadership, growth and cultural relevance, the team positioned Elisia as a go-to source for commentary on franchising, brand evolution and modern restaurant leadership.
Outreach was tailored across business, trade and podcast platforms, supported by strategic development of speaking opportunities that placed Elisia before influential industry audiences. This approach created a consistent cadence of national visibility while aligning how media and conference organizers identify and elevate executive voices.
Results:
Jenerate PR secured a strong pipeline of high-quality media coverage and speaking opportunities that significantly expanded Elisia’s national presence and credibility.
Coverage includes top-tier business and trade outlets such as Nation’s Restaurant News, Restaurant Business, Fast Casual, QSR Web, Global Franchise Magazine and Pacific Business News, alongside nationally distributed podcasts and leadership platforms.
A defining milestone includes Elisia’s selection as a featured speaker at Nation’s Restaurant News CREATE Conference, placing her alongside leading restaurant CEOs and reinforcing her authority within the industry.
Additional recognition, including Fast Casual’s Top 100 Movers & Shakers and national leadership profiles, further strengthened her position as a trusted voice in franchising and brand growth. Momentum continues with speaking and media opportunities including the Fast Casual Executive Summit and appearances on leading industry podcasts.
These placements have elevated Elisia’s profile as a visible industry leader while supporting L&L’s broader narrative across national audiences.
26 Million Monthly Unique Visitors 33 Media Placements
Notable media outlets include:
Adam Mendler’s Leadership Today Blog, Nation’s Restaurant News, Fast Casual, Restaurant Operator Podcast, Food Truck Operator, Global Franchise Magazine, Pacific Business News, QSR Web, Restaurant Business’ A Deeper Dive Podcast, The CEO Forum Group, Titans of Foodservice Podcast, CREATE: The Future of Foodservice
