Jenerate PR’s CEO, Jennifer Polito, launched the full-service public relations and brand marketing agency in 2014. With more than 16 years of experience, Jennifer possesses a brilliant command of developing and executing effective public relations campaigns aimed at increasing media exposure and supporting strategic marketing initiatives that ultimately drive revenue.
Under Jennifer’s leadership and guidance, Jenerate PR has helped multiple clients meet their publicity and business goals by employing impactful communication plans and a creative marketing approach. Jennifer steers the continuous growth of the agency, which has gained a foothold in globally renowned destination markets— Hawaii, Las Vegas, and California— while maintaining a diverse portfolio of clients, including national brands.
Collaborating with celebrity chef restaurants as well as luxury retail and hospitality brands are not new to Jennifer. Prior to launching Jenerate PR, Jennifer worked as a senior publicist at a leading hospitality and entertainment PR firm in Las Vegas. She consistently secured top-tier media coverage for clients and increased brand visibility through consumer awareness campaigns, special events, and social media. Her hospitality, food & beverage and corporate communications experience include working in the PR department for Caesars Entertainment where she facilitated national and international media visits for multiple casino resort properties.
Jennifer has been featured in Success Magazine, PR Daily, PR News, Medium, Authority Magazine, Nevada Public Radio, Desert Companion Magazine and others. She has also spoken at industry events as a guest speaker.
An advocate of self-care and overall wellness, Jennifer highly values respite, relaxation, and refueling for optimal performance. She is also an avid reader and keeps abreast of trends to keep her creativity flowing. She enjoys spending time outdoors with her husband David and their rescue dog, Bear.
David oversees new client partners at Jenerate PR. A sales and marketing veteran, David is responsible for developing overarching digital strategies for clients, to ensure seamless integration with PR, social media and other communication efforts. David’s passion for web development, SEO and sales have resulted in more responsive websites and an increase in traffic and revenue for clients.
David brings more than a decade in executive leadership experience to Jenerate PR. His experience includes regional management roles in hospitality as well as fitness. In 2010, he successfully launched a women’s only fitness facility in Houston. David’s strengths as a marketing visionary and entrepreneur has afforded him the opportunities to consult for corporate brands
Donna Goff brings extensive experience in Marketing, Advertising, Public Relations, Communications, and Social Media with focus on the hospitality and gaming industries. She has, among others, handled marketing and promotions for hotel, food and beverage, entertainment, travel trade, weddings, as well as salon and spa.
Her versatility and well-rounded knowledge comes from previously working in Asia as Communications/PR practitioner for luxury hotel properties such as The Peninsula and Shangri-La Hotels, and in Las Vegas as Head of Accounts for a full service boutique ad agency, Marketing/Advertising Manager for Ameristar Casinos and MGM Grand, and most recently, Travel Industry Sales Business Development Manager for MGM Resorts International.
While enthusiastic about collaborating, strategizing, and developing creative solutions, her true passion lies in writing. Her travel articles have been featured in publications such as View Travel & Lifestyle Magazine and PeopleAsia Magazine. Now based in Nassau, The Bahamas, she has contributed to Women Who Live On Rocks, Fit Life & Travel, and Lannie’s Food & Travels. She continues to share her travel adventures on her own blog site curiousdonna.com.
Cierra is a graphic designer, photographer and videographer originally from Oahu. She currently resides in Las Vegas. In 2013, she graduated with a BA in Graphic Design from the University of Nevada, Las Vegas, and has worked in the creative industry since. She enjoys all things food—cooking and eating—and likes spending her free time with her two naked pups, Wonton + Bao.
Residing in Las Vegas, Dianne comes to Jenerate PR with a versatile background as an impressive storyteller and intelligent researcher, writing for clients in luxury, hospitality, entertainment and food & beverage.
She graduated from University of Nevada Las Vegas with a Bachelor’s of Arts in Journalism and Media Studies, concentrating in public relations and integrated marketing communications. Prior to joining Jenerate PR, Dianne was a PR coordinator for a local entertainment PR agency in Nevada where she facilitated a variety of media-focused initiatives and opportunities including in-studios, grand opening events and executive client interviews.
She has a proven track-record coordinating stories in local, regional and national markets including People Magazine, Good Morning America, Insider, Forbes, Travel + Leisure, FOX News and many more.
As our Public Relations Coordinator, Dianne works closely with our client partners to develop comprehensive PR plans, brainstorm and pitch innovative story angles to secure coverage, manage day-to-day media conversations, all on top of researching, writing and reporting success metrics.
In addition to being a passionate writer and efficient communicator, she is a self-taught graphic designer and a talented photographer sharing her creative work with music, beauty and sports brands.
When she’s not sitting in front of her pink computer being creative, she’s enjoying her time reading books about fashion and art, enjoying a vast array of music genres from cultures around the world, and going out to karaoke and cafes with her friends.
