Overview:
Galpão Gaucho Brazilian Steakhouse is a celebrated national restaurant brand inspired by the authentic dining traditions of the Brazilian cowboy, known as the Gaucho. With its grand opening in Irvine, California, Galpão Gaucho offers guests the true rodizio experience, featuring an extensive and unlimited selection of high-quality meats cooked to perfection, alongside a diverse gourmet salad bar, enticing side dishes, and delectable desserts. In addition, guests can enjoy a curated assortment of cocktail and wine pairings that enhance their dining journey. Established in 2016 in Napa, California, this esteemed Brazilian steakhouse continues to expand its footprint, with the Irvine location marking its eighth restaurant in the U.S. and its first in Orange County, further solidifying the brand’s commitment to delivering exceptional culinary experiences.
The Task:
As the national agency of record for Galpão Gaucho, Jenerate PR undertook the vital mission of cultivating significant public awareness for the grand opening VIP media reception and ribbon-cutting ceremony. The objective was to translate event RSVPs into prominent media coverage and a discernible increase in customer reservations.
To realize this goal, Jenerate PR executed a comprehensive media relations campaign, leveraging its expansive nationwide network and strategic methodologies. This concerted effort not only attracted a new wave of patrons but also reinforced loyalty among existing guests. Such initiatives consistently yield annual growth, further enhanced by exclusive VIP receptions and memorable ribbon-cutting ceremonies. Moreover, Jenerate PR meticulously crafted a media communication plan that ensured sustained engagement across multiple platforms, fostering enduring interest both before and after the opening and thereby strengthening Galpão Gaucho’s distinguished presence within the Irvine community.
Objective:
Jenerate PR is committed to amplifying Galpão Gaucho’s media presence and driving guest reservations, with a particular focus on engaging both local and visiting patrons while attracting media personnel to cover the highly anticipated grand opening in Irvine. This approach not only seeks immediate visibility but also paves the way for extensive post-event coverage and ongoing promotion.
Building on the success of previous openings, Jenerate PR’s efforts were exemplified during the grand opening of the Roseville, CA location in April 2023, which welcomed approximately 80 media and VIP guests, resulting in 30 media placements and an impressive 136 million impressions. Similarly, the San Diego opening in November 2023 saw 100 media and VIP attendees, yielding 40 media placements and 100 million impressions, including nationally syndicated coverage.
In orchestrating the Irvine grand opening, Jenerate PR has devised a meticulously crafted public relations strategy tailored to the competitive Los Angeles and Orange County market. This comprehensive plan encompasses exceptional PR services, effective media relations management, and targeted event promotion. It includes thorough pre-event preparations, seamless execution during the celebration, and strategic follow-up to ensure enduring engagement and visibility within the community.
Strategy:
Jenerate PR crafted a dynamic public relations strategy specifically designed for maximum media engagement surrounding the grand opening in Irvine. This approach included the meticulous creation and distribution of compelling communication and press materials, ensuring the brand’s message resonated with diverse audiences. The agency provided strategic counsel to the client while expertly managing all media opportunities, both on-site and off-site, to enhance visibility and foster meaningful connections within the community.
As a cornerstone of the public relations strategy, Jenerate PR meticulously developed and managed a Master Event PR Timeline, Master RSVP List, and a Comprehensive Media Distribution List. The guest list featured representatives from prominent local Irvine media outlets, respected regional Southern California publications, influential business and trade platforms, as well as esteemed national food, beverage, and travel publications.
To effectively convey the event’s significance, Jenerate PR created and disseminated a suite of press materials, including a press release announcing the grand opening of the Irvine location, follow-up correspondence, and targeted media pitches for the ribbon cutting ceremony. The agency also crafted invitations, focused pitches, and various promotional assets highlighting the grand opening.
In preparation for interview opportunities, Jenerate PR provided tailored talking points and speech remarks for key spokespersons, along with a detailed day-of-event schedule and run of show, ensuring that the client was thoroughly equipped for all communications during this momentous occasion.
Results:
In conclusion of the grand opening of Galpão Gaucho in Irvine, Jenerate PR’s efforts resulted in:
103 Media & VIP Guests
14 Media Placements So Far
19 Million Impressions So Far
Notable media outlets include:
What Now Orange County, Newsbreak, FSR Magazine, Orange County Register, San Luis Obispo Tribune, The Modesto Bee, The Fresno Bee, Merced Sun-Star
