Engaging the Maui Community: How Jenerate PR Reconnected Locals with The Shops at Wailea
Overview: Renowned as Maui’s premier destination for luxury shopping and dining, The Shops at Wailea partnered with Jenerate PR to broaden its appeal by attracting a key audience segment: local residents. While widely regarded as a tourist haven, the Center sought to reintroduce itself as a welcoming hub for the local community. The Task: The […]
Building Grand Opening Excitement & Positive Publicity
J.McLaughlin, an American sportswear brand, sought to garner attention and build awareness for its first Hawaii store opening at The Shops at Wailea. This campaign included a special event plan to facilitate a Hawaiian blessing as part of the grand opening festivities (this is a customary tradition for new brands opening in the Hawaiian Islands), […]
Jenerate PR Celebrates Holidays with Modified Festivities
Wailea Window Wonderland Jenerate PR, a public relations and brand marketing agency, was tasked by their client partner, The Shops at Wailea to find creative ways to celebrate the holidays amid the pandemic in order to drive traffic to the Center and spread holiday cheer. Jenerate PR created the concept of Santa photos with Santa […]