Overview:
Pacific’o on the Beach, reputed to have “The Best View in Town,” is West Maui’s only restaurant on the beach, offering an invigorating and elevated dining experience since its establishment in 1993 on the famous Front Street in Lahaina. Open solely for dinner, Executive Chef Isaac Bancaco and team have set a new dining standard, delivering a seasonal contemporary menu and beverage program inspired by the finest local ingredients from both land and sea. The restaurant offers a sophisticated dining experience with an inviting beach atmosphere, catering to large groups and intimate diners, boasting a stylish yet timeless ambiance that provides a charming coastal venue for any celebration. Specializing in farm-to-table cuisine with local ingredients from O’o Farm, Pacific’o offers signature entrées like the Mahi-Mahi Wellington, Kobe Beef Short Ribs, Miso Cacio e Pepe Pasta, and Herb Crusted Ahi, embodying a casual sophistication that defines its culinary identity.
The Task:
Pacific’o on the Beach has entrusted Jenerate PR with the exciting task of promoting Executive Sous Chef McKenna Shea’s upcoming appearance and victorious triumph on Food Network’s Chopped. Set to air on Tuesday, March 14, 2023, at 8 pm EST, this significant achievement calls for a strategic PR campaign to garner attention across both local and regional media platforms, including targeted outreach to food and beverage trade publications and industry outlets. Jenerate PR has meticulously crafted and executed a comprehensive strategy aimed at amplifying the announcement and spotlighting Pacific’o on the Beach as an integral part of McKenna’s journey to culinary stardom on the small screen.
Objective:
Jenerate PR is committed to elevating Pacific’o on the Beach’s presence on both national and local platforms by shining a spotlight on essential talents like Executive Sous Chef McKenna Shea, with the aim of fostering positive awareness and driving increased foot traffic to the oceanfront restaurant.
Our PR objectives include securing valuable media opportunities with local Hawaii and national media outlets on behalf of McKenna Shea and Pacific’o on the Beach. We’ve arranged interviews with McKenna Shea and invited local writers to experience Pacific’o’s Chopped-inspired menu firsthand post-show, aiming for potential future coverage. Additionally, Jenerate PR has strategically focused on national media outlets, aiming to establish McKenna Shea as a rising culinary star in Hawaii and position Pacific’o on the Beach as Maui’s top destination for an exceptional culinary experience.
Strategy:
In crafting a robust public relations strategy, Jenerate PR orchestrated a meticulous plan to secure media opportunities, commencing with the drafting of a compelling press release heralding McKenna Shea’s participation in Chopped. This encompassed the curation of a targeted media list and the development of talking points to ensure McKenna’s story resonated with audiences.
Furthermore, Jenerate PR orchestrated the dissemination of media materials announcing Pacific’o on the Beach’s exclusive Chopped Watch Party, where guests indulged in delectable Chopped-inspired dishes while rallying behind McKenna Shea.
Following McKenna’s triumphant victory on Chopped, Jenerate PR swiftly circulated a press release heralding her as the champion. Facilitating a seamless flow of communication, Jenerate PR conducted proactive outreach and coordinated a series of interview opportunities, spanning pre-event, event, and post-event phases, on behalf of both the restaurant and its esteemed talent.
To perpetuate the momentum of this landmark achievement, Jenerate PR seamlessly integrated Chef McKenna’s triumph into her professional biography effective March 14, 2023, and continued to pitch her for compelling media engagements beyond the Chopped air date.
Results:
As a result of our media outreach efforts, Jenerate PR has secured the following:
66 Media Placements
709 Million Media Impressions
Notable media outlets include:
Maui Now, Bulletin Reporter, Parade, Yahoo, Cherokee Tribune Ledger-News, Jackson Progress-Argus, News-Daily, Rockdale Newton Citizen, Albany Herald, Gwinnett Daily Post, Henry Herald, MSN, KHNL-NBC, KGMB-CBS, KFVE-MNT, Food Network, KHON2, KHON-FOX,, Hawaii News Now, Maui News, The Maui News, Pacific Business News, Hawaii Magazine, Spectrum Local News, Lahaina News, Maui No Ka Oi Magazine: The Maui No Ka Oi and SilverShark Media Podcast , Honolulu Star-Advertiser, Modern Luxury Hawaii
Testimonials:
“So deserved, McKenna. Thanks team Jenerate!! Amazing work guys!,” said Qiana Di Bari, co-owner of Pacific’o on the Beach
“Incredible. Thank you for these opportunities!,” said McKenna Shea, executive sous chef of Pacific’o on the Beach
